How to start a meditation app company like Headspace & Calm in 2022

You’ve heard it said that there’s an app for everything, and that’s true! There are now meditation apps to help people relax, focus, and even fall asleep. And with the mindfulness movement sweeping the nation, there’s never been a better time to start your own meditation app company. But where do you begin? In this blog post, we will take you through the 5 steps you need to take to start your very own meditation app company. From market research to developing your app and marketing it to the masses, we’ve got you covered. So read on and get ready to calm the mind and make some money!

The current state of the meditation app market

There are a number of meditation apps currently on the market. Some of the more popular ones include Headspace, Calm, and Buddhify. Each of these apps has a different approach to meditation, but they all share one common goal: to help people reduce stress and live a more mindful life.

Headspace is one of the most popular meditation apps with over 10 million users worldwide. The app offers a 10-day trial, after which users can choose to subscribe for $12.99/month or $95.88/year. Headspace provides guided meditations for beginners as well as more experienced practitioners, and also offers courses on topics like anxiety and sleep.

Calm is another popular meditation app with over 7 million users worldwide. The app offers a free trial, after which users can choose to subscribe for $59.99/year or $499.99/lifetime. Calm features guided meditations, breathing exercises, and relaxation techniques that can be used by people of all experience levels. In addition to its meditation offerings, Calm also has a library of Sleep Stories that can help people fall asleep faster and wake up feeling refreshed.

Buddhify is an award-winning meditation app that has been downloaded over 1 million times. The app offers a free trial, after which users can choose to subscribe for $4.99/month or $39.99/year. Buddhify features guided meditations for different activities and situations, such as commuting,

Why there is a demand for meditation apps

1. In today’s fast-paced, stressful world, more and more people are turning to meditation to help them relax and focus.

2. Meditation has been shown to have many health benefits, including reducing stress and anxiety, improving sleep, and increasing overall well-being.

3. There are a growing number of meditation apps available on the market, but many of them are expensive or difficult to use.

4. A meditation app that is easy to use and affordable would be a valuable tool for many people looking to improve their health and wellbeing.

Top meditation apps in 2022

As the mindfulness and meditation industry is growing, there are more and more opportunities for app developers to create the next big thing in meditation apps. With so many different options on the market, it can be hard to know where to start.

But don’t worry, we’ve got you covered. Here are the top meditation apps that are predicted to be popular in 2022:

1. Headspace – Headspace is one of the most popular meditation apps on the market, and it’s predicted to continue to be a top contender in 2022. The app offers a variety of guided meditations for users of all levels, from beginners to experienced meditators.

2. Calm – Calm is another popular meditation app that’s known for its simple and elegant design. The app offers both guided and unguided meditations, as well as a variety of other features like sleep stories and relaxation music.

3. Insight Timer – Insight Timer is a great option for those who want a more customizable meditation experience. The app offers over 10,000 free guided meditations, as well as the ability to set timers and track your progress.

4. Stop, Breathe & Think – Stop, Breathe & Think is a unique meditation app that uses Cognitive Behavioral Therapy techniques to help users manage stress and anxiety. The app offers a variety of guided meditations, as well as other tools like coping skills and journaling prompts.

The different types of meditation apps

There are a variety of meditation apps available, each with their own unique features. Some apps focus on guiding users through specific meditations, while others provide a more general overview of the practice. Some apps also include additional features such as breathing exercises and relaxation techniques.

Headspace is one popular example of a guided meditation app. Headspace offers a 10-day trial, after which users can choose to subscribe for access to the full range of features. Once subscribed, users can choose from a variety of different types of meditation, including those focused on anxiety, stress relief, and sleep. is another popular meditation app that provides both guided and unguided meditations. The app also includes a number of other features such as relaxation exercises and articles on the benefits of meditation. offers a free trial with limited access to features, after which users can choose to subscribe for unlimited access.

Stop, Breathe & Think is another guided meditation app that offers a variety of different types of meditation, including those focused on mindfulness, compassion, and stress relief. The app also includes breathing exercises and relaxation techniques. Stop, Breathe & Think offers a free trial with limited access to features, after which users can choose to subscribe for unlimited access.

How to create a meditation app

If you’re looking to create a meditation app, there are a few things you’ll need to do. First, you’ll need to come up with a concept for your app. What will it look like? What features will it have? Once you have an idea of what your app will be, you’ll need to design it. This includes coming up with graphics, layouts, and user flows. After your app is designed, you’ll need to develop it. This involves coding the app and making sure all the features work properly. Finally, you’ll need to launch your app and promote it. You can do this by marketing it online and through traditional channels like print and television.

The best design styles for your app

Design is one of the most important aspects of creating a meditation app. The style of your app will set the tone for users and help create an immersive experience. When choosing a design style for your app, consider what kind of mood you want to create and what will best fit with the overall look and feel of your brand.

Some popular design styles for meditation apps include:

1. Minimalist: A minimalist design can help create a sense of calm and space. This style is often used in apps that focus on breath work or guided meditation.

2. Nature-Inspired: Many people find nature to be soothing, so it makes sense that this would be a popular choice for meditation apps. This style often includes images or videos of natural scenes, along with calming colors and fonts.

3. Abstract: An abstract design can be used to represent the concept of mindfulness or the energy of meditation. This style is often more playful than other designs, with bright colors and interesting patterns.

The business model of a meditation app company

There are a number of businesses that have found success by developing meditation apps. The key to their success often lies in their business model.

One popular business model for meditation app companies is to offer a free basic version of the app with some features locked behind a paywall. This allows people to try out the app and see if it works for them before committing to a purchase.

Another common business model is to sell annual or monthly subscriptions. This gives users access to all of the features of the app and usually includes additional content such as guided meditations, instructional videos, and so on.

Finally, some companies choose to sell their meditation apps outright. This allows users to have lifetime access to the app and all of its features.

The key to success for any meditation app company is finding the right business model for their needs. There is no one-size-fits-all solution, so it’s important to experiment and find what works best for you and your target market

How to market your meditation app using facebook ads, instagram ads and google store advertising

Assuming you have a meditation app ready to go, here are some tips on how to market it using Facebook Ads, Instagram Ads, and Google Store Advertising.

1. Facebook Ads

Boosting posts about your app on Facebook is a great way to reach more people. When creating your ad, be sure to target your audience by interests, age, and location. You can also use Lookalike Audiences to reach people who are similar to your current customers.

2. Instagram Ads

If you have a strong presence on Instagram, you can use ads to promote your app. Similar to Facebook Ads, you can target your audience by interests, age, and location. However, you also have the option to target users based on their behaviors on Instagram. For example, you could target people who have recently interacted with a post about meditation or mindfulness.

3. Google Store Advertising

Google Store Advertising is a great way to reach people who are searching for meditation apps on the Google Play store. You can create text or image ads that will appear when someone searches for keywords related to your app.

Marketing your meditation app using youtube

There are a number of ways to market your meditation app using YouTube. You can create a channel for your app and post videos that explain how to use the app, tips for meditation, or even user testimonials. You can also run ads on YouTube targeting people who are interested in meditation or health and wellness. In addition, you can partner with other YouTube channels that focus on meditation or health and wellness and promote your app through their channels.

Choosing the right niche for your meditation app

If you’re looking to develop a meditation app, the first step is choosing the right niche. There are a number of things to consider when making this decision, including your target audience, what need you’re trying to fill, and what kind of app you want to create.

Your target audience is an important factor to consider when choosing your niche. Who are you developing the app for? What age group are they in? What interests do they have? Knowing who your target audience is will help you narrow down your options.

What need are you trying to fill with your app? There are a lot of meditation apps on the market, so it’s important to choose one that has a specific focus. What makes your app unique? What will it offer that other apps don’t?

Finally, think about what kind of app you want to create. There are many different types of meditation apps, from simple breathing exercises to more comprehensive programs that include guided meditations and advice from experts. Consider what would work best for your target audience and what would fit best with your overall vision for the app.

Which technology to use to make a great meditation app

When it comes to developing a meditation app, the technology you choose is important. You want to make sure you select a platform that is reliable and easy to use. Here are a few things to consider when choosing the right technology for your meditation app:

Ease of use: The last thing you want is for your users to be frustrated with your app. Make sure the platform you choose is user-friendly and easy to navigate.

-Reliability: You need to be confident that the technology you select will be reliable and won’t crash or experience any down time.

-Scalability: As your app grows, you’ll need a platform that can scale with you. Make sure the technology you choose can handle an increase in users and features.


So, you want to start a meditation app company. Congratulations! Meditation is an incredibly powerful tool with a ton of benefits, and there’s definitely a demand for meditation apps. In this article, we’ve outlined five steps to help you get started on your journey to creating a successful meditation app company. We hope you find them helpful and that they give you the guidance you need to get started on the right foot. Good luck!

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